Events Management Queensland today announced the appointment of Brand Ambassadors Director Terry Johnston to drive sponsorship for the biennial Pan Pacific Masters Games to be held in November on the Gold Coast.
The appointment marks the beginning of an extensive sponsorship strategy for the world’s largest biennial masters games which aims to attract a number of commercial partners including a naming rights sponsor.
Events Management Queensland General Manager Cameron Hart said Mr Johnston’s wealth of knowledge and experience in the sport sponsorship industry will be a great asset in attaining sponsors for the international multi-sport event.
“We are pleased to have Mr Johnston managing our sponsorship strategy for the Pan Pacific Masters Games. His skills and contacts within the industry will be vital in securing major sponsors and supporters,” Mr Hart said.
“The Pan Pacific Masters Games is one of the most marketable sporting events in Australia and can provide businesses with a leverage opportunity to more than 12,200 masters and a further 16,400 supporters from around the word.
“The event has been relatively untapped by commercial partners in recent years so we’re certain his appointment will expose the event to a wide-range of potential businesses.
“We have experienced Mr Johnston’s ability to negotiate commercial partnerships first hand after he assisted us with sponsorship management for the inaugural Great Barrier Reef Masters Games in Cairns last year.”
Former North Queensland Cowboys Commercial General Manager Terry Johnston said the Pan Pacific Masters Games offered leading brands and companies a unique marketing and engagement opportunity.
“With over 12,000 participants coming together to join in a range of sports and social activities, the Pan Pacific Masters Games offers a rare proposition that would benefit companies looking to build a greater connection with the Australian community,” Mr Johnston said.
“There are plenty of opportunities for corporate partnerships at this world class event and I’m confident with the acquisition of sponsors, the Pan Pacific Masters Games will be elevated to even greater heights.”
The 9th Pan Pacific Masters Games will be held from 1 – 9 November 2014 on the Gold Coast. It is set to attract more than 12,000 participants from every state in Australia and close to 20 countries.
For further information on sponsorship opportunities please contact Terry Johnston
Email: tj@brandambassadors.net.au Phone: 0419 757 896
For more information visit www.mastersgames.com.au.
The new system was born here and filagra this is not anything that we would like to see. Caverta although better in some elements but not momentous for us.
