Friday 10 August

The Pan Pacific Masters Games have confirmed Lion, one of Australasia’s largest beverage companies, as the exclusive supplier of beer and cider at the event to be held 2 – 11 November 2018 on the Gold Coast.

The partnership will provide exclusive pourage rights of Lion beer and cider at the Games Village, naming rights sponsorship of three night-time events including the opening and closing ceremonies and an opportunity to sell and promote Lion beverages at sport venues.

Pan Pacific Masters Games CEO Cameron Hart said this agreement with the global beverage industry leader was a great fit for the world’s biggest and best biennial masters games.

“We’re thrilled to partner with Lion whose passion and interest in sporting events and commitment to providing high-quality products and experiences to their customers aligns perfectly with our event,” Mr Hart said.

“More than 14,000 masters-aged athletes from over 30 countries can look forward to celebrating a big day of sport competition by enjoying Lion’s outstanding range of iconic Australian and international beverages with friends and family at the Games Village.”

Lion Queensland Sponsorships and Events Leader David Bruhn said the partnership was an exciting development for the brand and a great opportunity to support an iconic international sporting event.

“The internationally-recognised Pan Pacific Masters Games encourage thousands of men and women aged 30 and above to participate in sport and we are delighted to have the opportunity to align with this event,” Mr Bruhn said.

“The Games Village is a brilliant environment where teammates and opponents can gather to socialise after a day of sport and we’re looking forward to working with the event to enhance the participants’ night-time experience with our excellent variety of low, mid and full-strength beverages.

“Participants are encouraged to drink responsibly while enjoying our portfolio of brands including XXXX, Iron Jack, Tooheys, Hahn, Heineken, James Squire and Little Creatures as well as our range of popular cider brands such as 5 Seeds, Kirin and James Squire Orchard Crush.”

The 11th biennial Pan Pacific Masters Games will be held 2 – 11 November 2018 on the Gold Coast in Queensland, Australia.

About Lion

Lion is one of Australasia’s largest food and beverage companies, employing approx. 6,700 people across Australia and New Zealand. With a proud history extending back to 1840, Lion markets premium brands in the dairy, juice, soy, beer, cider, fine wine, spirits, alcoholic ready-to-drinks and non-alcohol beverages categories.

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